FIXIT
Year
2024
Services
Branding, Naming & Creative Direction
Overview:
Fixit App
The brief:
The client needed a strong visual identity in just three days to present their app at a university fair attended by major investors like Santander Bank, Coca-Cola, Globant, and Accenture. The app helps drivers find trustworthy mechanics through reviews, transparent pricing, and real-time options. The goal was to create a modern, clear, and reliable identity that could be deployed quickly across the pitch materials.
The outcome:
The main challenge in this project was the extremely tight deadline: I had only three days to deliver a cohesive identity ready to be shown to investors. My client had been accepted last minute into a university showcase where students pitch their projects to companies like Santander Bank, Coca-Cola, Globant, and Accenture. The design needed to communicate professionalism and clarity instantly.
Fixit targets users seeking transparency and trust when dealing with car repairs, helping them find nearby workshops, compare reviews, check quotes, and access discounts. With this in mind, I created a clean and recognizable identity inspired by dashboard iconography and a modern, automotive-driven color palette. The entire visual system was built to be fast to apply and consistent across screens, presentations, and mockups.
Despite the tight turnaround, the team successfully presented the idea in a clear, trustworthy, and efficient way, allowing them to pitch with a professional identity and validate the concept in front of potential investors.
FIXIT
Year
2024
Services
Branding, Naming & Creative Direction
Overview:
Fixit App
The brief:
The client needed a strong visual identity in just three days to present their app at a university fair attended by major investors like Santander Bank, Coca-Cola, Globant, and Accenture. The app helps drivers find trustworthy mechanics through reviews, transparent pricing, and real-time options. The goal was to create a modern, clear, and reliable identity that could be deployed quickly across the pitch materials.
The outcome:
The main challenge in this project was the extremely tight deadline: I had only three days to deliver a cohesive identity ready to be shown to investors. My client had been accepted last minute into a university showcase where students pitch their projects to companies like Santander Bank, Coca-Cola, Globant, and Accenture. The design needed to communicate professionalism and clarity instantly.
Fixit targets users seeking transparency and trust when dealing with car repairs, helping them find nearby workshops, compare reviews, check quotes, and access discounts. With this in mind, I created a clean and recognizable identity inspired by dashboard iconography and a modern, automotive-driven color palette. The entire visual system was built to be fast to apply and consistent across screens, presentations, and mockups.
Despite the tight turnaround, the team successfully presented the idea in a clear, trustworthy, and efficient way, allowing them to pitch with a professional identity and validate the concept in front of potential investors.
FIXIT
Year
2024
Services
Branding, Naming & Creative Direction
Overview:
Fixit App
The brief:
The client needed a strong visual identity in just three days to present their app at a university fair attended by major investors like Santander Bank, Coca-Cola, Globant, and Accenture. The app helps drivers find trustworthy mechanics through reviews, transparent pricing, and real-time options. The goal was to create a modern, clear, and reliable identity that could be deployed quickly across the pitch materials.
The outcome:
The main challenge in this project was the extremely tight deadline: I had only three days to deliver a cohesive identity ready to be shown to investors. My client had been accepted last minute into a university showcase where students pitch their projects to companies like Santander Bank, Coca-Cola, Globant, and Accenture. The design needed to communicate professionalism and clarity instantly.
Fixit targets users seeking transparency and trust when dealing with car repairs, helping them find nearby workshops, compare reviews, check quotes, and access discounts. With this in mind, I created a clean and recognizable identity inspired by dashboard iconography and a modern, automotive-driven color palette. The entire visual system was built to be fast to apply and consistent across screens, presentations, and mockups.
Despite the tight turnaround, the team successfully presented the idea in a clear, trustworthy, and efficient way, allowing them to pitch with a professional identity and validate the concept in front of potential investors.