LIKE GYM
Year
2024
Services
Logo, Brand Identity & Creative Direction
Overview:
Like Gym
The brief:
Like Gym is a fitness center focused on health, wellness, and community. The goal of the project was to refresh the existing visual identity while preserving brand recognition, strengthening its impact, and improving versatility across multiple applications. The new identity needed to reflect values such as progress, dedication, closeness, and continuous improvement, while remaining clear and functional in both physical and digital environments.
The outcome:
The redesign was based on the original logo, which was already familiar to members, maintaining its core essence while enhancing visual strength and clarity. A growth curve was introduced as a key graphic element to represent progress, evolution, and the gym’s commitment to personal development.
The identity was further reinforced through a stronger, more solid sans-serif typeface, carefully adjusted to convey stability, effort, and consistency. All elements were structured using a grid system, ensuring balanced proportions and consistent hierarchy across applications.
A flexible system of logo variations was developed to adapt to different formats and use cases without compromising legibility or brand integrity. The result is a dynamic and functional identity that supports LIKE GYM’s growth while reinforcing its sense of community and commitment to overall well-being.
LIKE GYM
Year
2024
Services
Logo, Brand Identity & Creative Direction
Overview:
Like Gym
The brief:
Like Gym is a fitness center focused on health, wellness, and community. The goal of the project was to refresh the existing visual identity while preserving brand recognition, strengthening its impact, and improving versatility across multiple applications. The new identity needed to reflect values such as progress, dedication, closeness, and continuous improvement, while remaining clear and functional in both physical and digital environments.
The outcome:
The redesign was based on the original logo, which was already familiar to members, maintaining its core essence while enhancing visual strength and clarity. A growth curve was introduced as a key graphic element to represent progress, evolution, and the gym’s commitment to personal development.
The identity was further reinforced through a stronger, more solid sans-serif typeface, carefully adjusted to convey stability, effort, and consistency. All elements were structured using a grid system, ensuring balanced proportions and consistent hierarchy across applications.
A flexible system of logo variations was developed to adapt to different formats and use cases without compromising legibility or brand integrity. The result is a dynamic and functional identity that supports LIKE GYM’s growth while reinforcing its sense of community and commitment to overall well-being.
LIKE GYM
Year
2024
Services
Logo, Brand Identity & Creative Direction
Overview:
Like Gym
The brief:
Like Gym is a fitness center focused on health, wellness, and community. The goal of the project was to refresh the existing visual identity while preserving brand recognition, strengthening its impact, and improving versatility across multiple applications. The new identity needed to reflect values such as progress, dedication, closeness, and continuous improvement, while remaining clear and functional in both physical and digital environments.
The outcome:
The redesign was based on the original logo, which was already familiar to members, maintaining its core essence while enhancing visual strength and clarity. A growth curve was introduced as a key graphic element to represent progress, evolution, and the gym’s commitment to personal development.
The identity was further reinforced through a stronger, more solid sans-serif typeface, carefully adjusted to convey stability, effort, and consistency. All elements were structured using a grid system, ensuring balanced proportions and consistent hierarchy across applications.
A flexible system of logo variations was developed to adapt to different formats and use cases without compromising legibility or brand integrity. The result is a dynamic and functional identity that supports LIKE GYM’s growth while reinforcing its sense of community and commitment to overall well-being.